J. Walker Marketing offers professional copywriting services for marketing campaigns because strong copy is what makes strong marketing. And further, words are just a reflection of ideas so you’ll get those too- marketing ideas that power campaigns.
Of course marketing campaigns are delivered as videos and banners and audio clips and emails, but behind all of those are ideas and the words that describe them. So that’s what professional copywriting gives you- strong ideas and clear messages that engage and persuade your audience.
J. Walker Marketing has experience writing all of these:
Here’s how we approach writing copy for your marketing projects.
To connect, we have to know who we’re talking to. And we’ll do the work to understand your audience and what they need and want.
Your business is as unique as you are. We’ll find those special features and bring them to life and connect them with your audiences’ aspirations.
Statistics and social proof points are chocolate chips in the writing cookie- they’re the best part because they're what persuades.
And we do the other things well too like creating urgency, using calls-to-action, and emphasizing benefits over features.
J. Walker Marketing uses A.I. for topic research, for thought-starters, to refine drafts, and to do research. But we don’t leave the work of thinking and strategizing to A.I.; we do that work ourselves based on decades of marketing experience. We’re always going to look for ways to work more efficiently, but we’re never going to outsource thinking and imagination. That’s why you’re hiring us and that’s our value.
Here’s what we heard from our client about a recent case we wrote. “We read through the case study and we love it! We love the story and how you incorporate the historical significance of the building. Very nice!”
That’s what we like to hear from clients about our copywriting work! But good writing doesn’t happen by accident. It takes planning and insight.
The client for this case study was a high-end commercial ceiling manufacturer- one working in Class A commercial spaces with some of the best architects in the world. Writing the case study started with two in-depth interviews- one with the architect who talked about the project’s design visions, and the other with the construction manager who oversaw the ceiling installation. Those interviews armed us with detailed project knowledge critical to writing the case study.
But we dug even deeper by researching the history of the building that was being renovated and we found that it had been designed by a noteworthy Brutalist architect named Ulrich Franzen. This sub-story added color and significance to the case study.
So what can we write for you?
