J. Walker Marketing was asked to help a national building-products company launch a new DIY brand with an eight month digital media campaign. The goal was to build awareness, generate interest and drive traffic to the store locator.
We concentrated media delivery in 20 high-opportunity U.S. markets using display ads to deliver high quantities of impressions efficiently combined with low-funnel paid search campaigns to get click throughs.
We delivered over 6.5 M brand impressions at a CPM of $3.12- over 20% below industry norms. Cost-per-clicks for the display campaign averaged a super-efficient $.17. The search campaigns delivered over 200K clicks at an average CPC of just $.33.
